Ansuya Ahluwalia

About

An engineer, a founder, an operator.

Fifteen years shaping and building AI and digital products, from customer-facing experiences at Amazon Lab126 to products for Swiss enterprises and a wellness platform I took from an identified user problem to 3,000+ users and an exit.

Today I lead AI strategy and delivery as Co-founder, CPTO & Board Member at thirty3 and co-initiate AI Hub Switzerland. Based in Zürich, U.S. citizen of Indian heritage. UCLA MSc in data science and machine learning.

Across my Swiss roles, I have operated as a product leader as well as a technologist: clarifying customer and business needs, deciding what to build, prioritising roadmaps, aligning cross-functional teams, and owning products through launch and iteration.

Still an engineer at heart. I lead and advise, and I'm in the architecture, the prototypes and the code reviews every week.

Ansuya Ahluwalia

§ Career

Fifteen years, three continents.

  1. 2026 →

    Co-initiator

    AI Hub Switzerland

    ProductLeadership
    Co-initiating a nationwide, non-commercial platform for Swiss SMEs. Shaping the AI Maturity Assessment as a practical product around SME needs with ZHAW, SwissMem and ETH Zürich, supported by Kanton Zürich and Technopark. Own the vision, ecosystem partnerships and programme direction across business, academia and the public sector.
  2. 2022 →

    CPTO & Partner

    thirty3 AG, Zürich

    ProductEngineeringLeadership
    Shape AI products from market, customer and business problem through proposition, phased roadmap, prototype and first useful release. Guide cross-functional product, design, AI and engineering teams through launch, iteration and long-term ownership across 10+ industries. The portfolio includes recommendation and ranking systems, customer-service resolution, digital twins and evidence-based hiring products.
  3. 2020 – 2022

    Founder & CEO

    Anamii AG (acquired by HereNow)

    ProductEngineeringLeadership
    Identified the user problem and shaped a recommendation-led wellness product from zero to one. Owned the proposition, discovery, feature choices, prioritisation and roadmap, then personally built it alongside 1-2 developers. Led fundraising and go-to-market, grew it to 3,000+ users during COVID and exited to HereNow.
  4. 2020 – 2021

    Advisory & Tech Due Diligence (Independent)

    SwissFoundations · Seedling Foundation (Open Food Network CH) · Malaica · Fundraising Ally · Ellexx · Besso

    ProductEngineering
    Assessed products, roadmaps, technology and teams for M&A, grants and investment, testing whether the proposition matched the user need, organisational capability and investment case. Work included the evaluation of StiftungSchweiz for SwissFoundations, underpinning its 2021 acquisition, plus advisory support for Malaica and Fundraising Ally.
  5. 2017 – 2020

    CTO

    Vicara Infotech Group AG, Zürich

    ProductEngineeringLeadership
    Owned requirements and roadmaps for analytics and digital products with Swiss financial-services clients, balancing user, business and technical priorities with senior stakeholders. Guided cross-functional teams from problem definition through delivery, including near real-time analytics used in strategic decision-making. Led cloud-native transformation and scaled teams in Zürich and India to 50+.
  6. 2015 – 2017

    Sr. Software Engineer, Full Stack

    Amazon Lab126, Sunnyvale & Cupertino CA

    EngineeringProduct
    Led full-stack development of customer-facing products for Alexa, FireTV and Kindle. Built NLP and ML recommendation logic that routed voice queries to relevant help content at millions-of-interactions scale, reducing unresolved requests. Shipped a content platform and usage dashboards that informed experience quality and product decisions.
  7. 2014

    Software Engineer Intern, Systems

    Amazon Lab126, Sunnyvale CA

    Engineering
    Built a Metrics Profiling Tool for real-time, large-scale analysis of system-level metrics from FireTV and Kindle devices.
  8. 2013 – 2015

    Graduate Researcher

    Complex Networks Lab, UCLA

    Engineering
    Graduate research at the Complex Networks Lab on large-scale dataset extraction, NLP topic modelling, community detection and behavioural data analysis. Four peer-reviewed publications in NLP, topic modelling and network analysis; IEEE best-student-paper award; DST Government of India research grant; presented at EPFL Lausanne.

§ Education

2013–2015

UCLA

MSc, Computer Science. Focus: Data Science & Machine Learning

Researcher, Complex Networks Lab

2009–2013

Punjab Engineering College

BE, Computer Science & Engineering

§ Leadership in numbers

Companies founded, teams led, systems shipped.

3

companies & ventures founded

Anamii (exited to HereNow) · thirty3 · AI Hub Switzerland

100+

people led across teams and countries

Engineering, design and AI teams across Switzerland, India, Poland and the US, at Amazon, Anamii, Vicara and thirty3.

55+

AI solutions shipped to production

~32 days average to pilot, with thirty3

10+

industries served

Finance · insurance · logistics · health · pharma · legal · fashion · retail · manufacturing · energy · climate tech

1M+

daily voice queries handled

NLP / Alexa systems built at Amazon Lab126

§ Leadership at scale

The mechanics of leading engineers.

100+

people led across teams and countries

Engineering, design and AI teams across Switzerland, India (New Delhi), Poland (Warsaw) and the US, at Amazon, Anamii, Vicara and thirty3. Multiple teams and engineering managers, not just ICs.

Hiring

built and scaled hubs

Created the AI & engineering hub in New Delhi and scaled the design + engineering hub in Warsaw. Recruited engineering managers, tech leads and full-stack teams, and designed interview processes that raised the technical bar.

Growing managers

mentoring engineering leaders

Regular 1:1s, architecture and delivery coaching, code review standards, and career progression for senior engineers moving into leadership. I focus on making the next leader independent, not dependent on me.

Engineering practice

architecture and delivery cadence

Own the product direction alongside the engineering: what ships next, architecture decisions, code review, sprint rhythm and release quality across cross-border teams. Drive SLOs, incident response, observability and quality guardrails. Keep the bar high without slowing shipping.

§ Signature engagements

Hands-on engagements.

E/01

AI Hub Switzerland

ProductLeadership

Co-founding a national, public-interest hub for responsible AI adoption, convening Swiss industry, research and policy.

E/02

Alexa Voice Help Platform · Amazon Lab126

EngineeringProduct

Architected the Java/Coral backend and NLP interaction model for a customer-serving platform handling millions of daily help queries across Echo, FireTV and Kindle. Designed for high concurrency, low-latency retrieval and safe fallback.

E/03

thirty3 AI Practice

ProductEngineeringLeadership

Shape client products from problem and value proposition through prioritised roadmap, launch and iteration, while staying close to architecture and delivery. Stood up the AI & engineering hub in New Delhi and scaled the design + engineering hub in Warsaw. Clients span venture-backed startups and scale-ups, unicorns, SMEs and global corporates.

E/04

Anamii · Founder & CEO (exited to HereNow)

ProductEngineeringLeadership

Identified the user problem, shaped the proposition and owned product discovery, feature choices, prioritisation and roadmap. Personally built the platform alongside 1-2 developers, grew it to 3,000+ users during COVID and exited to HereNow.

E/05

Cloud-Native Transformation · Credit Suisse

EngineeringLeadership

Led the architecture and developer-tooling stream that moved CS application teams onto Kubernetes, Istio and a modern Azure/GCP toolchain.

E/06

Vicara Infotech Group · scaled to 50+ engineers

ProductEngineeringLeadership

Shaped analytics and cloud products with Swiss clients from business problem and requirements through prioritised delivery, while building the New Delhi engineering hub and scaling the team to 50+.

§ Selected work with thirty3

55+ AI solutions, in production.

  • Regulatory & compliance copilots

    Legal · Trade · Audit

  • Demand forecasting & predictive pricing

    Retail · Supply chain

  • Internal knowledge agents

    Enterprise · Pharma R&D

  • Customer intelligence & AI digital twins

    Healthcare · Consumer research

  • Virtual try-on & recommendation systems

    Fashion · E-commerce

See live solutions at thirty3.ch/solutions →

§ Still hands-on

I still build every week.

Prototypes, architecture spikes and production-grade AI tooling: vibe coding and AI-assisted development with Claude, Lovable, n8n and similar tools. thirty3 is an early Lovable.dev ambassador partner in Switzerland. The strategy and the build stay in the same loop.

§ Domains I'm fluent in

Where I operate.

AI / GenAI / Agents

LLM deployment in production · multi-agent systems · RAG · evals and guardrails · prompt engineering and fine-tuning · MLOps/LLMOps · GPT, Claude, Gemini, Llama · LangChain, LangGraph, CrewAI.

Cloud & Data

Google Cloud / Vertex AI, Azure, AWS · Kubernetes, Terraform · Vector DBs (Pinecone, Weaviate, pgvector) · Snowflake, Databricks, Kafka, Spark · Postgres, MongoDB.

Product & Delivery

Market and competitive framing · product discovery and proposition design · roadmap ownership and prioritisation · prototyping, launch, measurement and iteration · AI operating models and CoE setup.

Engineering Practice

Technical hiring and interview design · architecture reviews · code quality standards · delivery governance · SLOs, incident response and operational reliability.

§ Languages

  • English · native
  • Hindi · native
  • German · elementary

§ Boards & advisory

  1. 01

    thirty3

    Partner & Board Member

  2. 02

    AI Hub Switzerland

    Co-initiator

  3. 03

    HereNow

    Advisor & shareholder (post-Anamii acquisition)

  4. 04

    Ellexx · HEART · Malaica · SwissFoundations · StiftungSchweiz · early-stage AI startups

    Advisor

§ Community involvement

  1. 01

    Swisspreneur Podcast

    Host (2 yrs)

  2. 02

    Wine'n'Ventures

    Co-lead & moderator

  3. 03

    Women in Tech · Girls in Tech · Hello 50:50 · Impact Hub

    Supporter & mentor